The lamb market is strong in Australia, but producers need to have a stronger focus on delivering a quality product to maintain future customers, according to Meat and Livestock Australia (MLA).
General manager of global marketing for MLA, Michael Edmonds told Stock Journal on July 17 that it is essential to produce a top-of-the-line product now and going forward.
He predicts the same four regions of the world that already enjoy their share of Australian organic lamb – North America, China, the Middle East and Australia itself – are likely to continue the same demand in the foreseeable future.
However, there will be an emphasis on going organic, as these areas have experienced an increasing demand for natural products, such as organic meat. In fact, this demand looks set to continue into 2025 and beyond.
The composition of cuts demanded globally is also unlikely to change, although Mr Edmonds added that growth in five-star hotels and pilgrim tourism in the Middle East may continue to create new opportunities. Producers of this type of product may be able to export their cuts to a wider market.
A rise in the number of organised fast-food and retail stores in China may also help to drive sales of a more diverse range of cuts. Traditionally, China imported breast and flap for their famous lamb hotpot, but as the world becomes more globalised, this may change.
Producers of grass-fed lamb may have an edge here as the meat produced is poised to take advantage of the trend.
Arcadian meat is already know to be of the highest quality, and is certified organic and natural, so why not jump on board and see where the trend will take you in future?