Two topics that will take prominence at the AgForce 360 Series Roma event on June 25 are beef industry sustainability and the growing influence of consumer expectation.
AgForce is a forum that originated in Queensland in 1999 that aims to be a unifying voice for beef, sheep and grain producers and provide solutions and direction to increase productivity, profitability and sustainability.
At the June 25 event, Richard Rains, chief executive of Sanger Australia and a key figure in the beef industry, will talk about what is happening in beef marketing around the world. As a shareholder and member of the board of The Arcadian Organic and Natural Meat Co and an advisory board member of the Australian Export Council and Cattle Council committee for marketing, market access and trade, he has some interesting things to say.
“As someone heavily involved in organic meat production as well as having had a lifetime of selling beef around the world, I believe it is important to have a point of difference,” Mr Rains said. “I also believe it is critical to listen to our customer and to meet their demands if we are to continue to be one of the world’s leading beef producers,” he continued.
The current rural environment is challenging, according to Dennis Hoiberg who is set to speak at the even on change, effectiveness and resilience. Mr Hoiberg sees the necessity of thriving as opposed to simply surviving during hard times.
These two men will come together with a group of people from varying backgrounds, all experts in fields relating to Australian agriculture and beef production. They will discuss the current issues and various possible solutions so the industry can continue to expand and flourish, particularly in the areas of sustainability and consumer satisfaction.