Large corporations see the benefits of using grass-fed beef, with Chipotle sourcing the best meat product from Australia.
Chipotle is a chain of Mexican inspired restaurants that originated in the United States. The company is known for scouring top notch ingredients that are fresh and healthy. The primary aspects of taste, animal welfare and farming practices, location, and price are of upmost importance. Chipotle acknowledges that finding good beef requires extra effort, and it is willing to make it.
The conventional way to raise cattle is with antibiotics and hormones, but maintaining quality across the board means the company chooses to get beef that has been raised without these additives. The choice has also been made to get grain-finished or entirely grass-fed beef.
When demand increased, the issue of getting good beef became more apparent. Chipotle were now trying to cater for 1,600 restaurants and the supply of premium beef from the United States wasn’t covering it. To maintain consistency, the restaurant chain began sourcing from Australia. The produce from this country is proving to fill the gap while maintaining the established standards of quality and taste.
The company states, “Rather than serve conventionally raised steak, we recently began sourcing some steak from ranches in Southern Australia, which is among the very best places in the world for raising beef cattle entirely on grass.”
Australian grass-fed farms have a strong reputation. Cattle from these farms eat nothing but grass and forage from the natural environment where they spend their entire lives. The animals don’t get hormones or antibiotics and the meat is aged instead of being frozen. On top of this, Chipotle stated they believe Australian grass-fed beef “is delicious”.