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Global trends in organic meat

January 9, 2014

Demand for organic meat will increase through 2019 thanks to new developments in technology and innovative products.

The global organic food and beverage industry as a whole is spread around the world and there are many countries that produce and consume these products, according to the recent Research and Markets global trends report.

Demand for organic goods that do not use any pesticides or other harmful chemical additives is increasing in countries such as Brazil, Mexico, China, India and Argentina.

The report suggests the Asia-Pacific region is the most promising area, and will expand at a rate of 28.3 per cent from 2013 to 2019.

Australia, along with India, Japan and China, will be a chief contributor.

More people are choosing natural products because there is an increased awareness of the organic sector, according to the report, which states more people are going green.

In fact, this collective consciousness was proven in a study published in August 2013, which states this is one of the main reasons people are choosing organic products.

Researchers from Washington State University examined consumers’ motivations for choosing organic over the alternative and found personal and social concerns motivated most.

They found people prefer to purchase organic foods such as grass-fed beef and lamb when they know their purchase will help not only them but their local economy, animals and the environment.

Organic farmers keep animal welfare a top priority, and ensure the animals are treated humanely. One example is that cows used for organic beef are not kept in feedlots, or given steroids, hormones, unnecessary antibiotics or growth-regulating drugs.

These farmers also utilise methods designed to protect the environment, and use the existing ecosystem where possible. They aim to conserve water, soil and energy and rely on renewable energy sources and natural farming cycles.

They use methods such as rotating crops, which ensures the soil will not be depleted of nutrients, and will be healthier.

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