Australians are becoming increasingly aware of the need to switch to organic and natural meat.
In addition to providing food that is tastier and of higher quality, options such as free range meat promote the welfare of animals and a sustainable future.
It is important that animals receive the humane treatment they deserve before we enjoy their meat. The encouraging news is that animal welfare organisations and industry bodies across Australia are all playing an active role to help achieve this.
As one of the country’s leading organisations fronting the ongoing mission for animal welfare, Animals Australia places the prevention of cattle cruelty high on its agenda.
Some of its campaigns include lobbying for the sufficient legal protection of cattle and fighting against the use of painful procedures, such as branding and dehorning.
They also strive to ensure that living conditions on cattle farms are sustainable and free of neglect.
The World Society for the Prevention of Animals takes a hard line on factory farming and the appalling conditions many farm animals are forced to suffer.
They continue to highlight the importance of raising cows free range, as this allows them to develop a natural and necessary bond with their calves.
Dairy Australia also understand the importance of the welfare of cattle, as well-treated cows are beneficial for all involved – from the farmers themselves right down to the end consumers.
They have identified some of the most important issues in cattle welfare, including proper care and treatment during transport, limiting calf induction and preventing atrocities such as tail docking.